Volume 1 Issue 1

What was your name again?
Aside from having your fly open, this is one of the most embarassing situations for a business leader.

I met a client outside the office one day, and to my surprise she greeted me by name. I was stunned, as we had met only once, weeks ago. Yet, out of many contacts she must have made in the interval, she recalled me and my name. I was impressed by this feat of memory, and pleased, too. Isn't it true that the sweetest sound to our ear is our own name? Everyone feels of some importance when his or her name is readily recalled. The awkward pause, the embarrassed 'What was your name again?' are smoothly avoided.

As well as being a social help, a good memory shows confidence and competence in the work force. A person who is adept at recalling facts, figures, names, and sources works faster and more easily than one who must often stop to look things up. Not only is the work speeded up, but time and money are saved as well. Errors are fewer. The person with a good memory knows his facts; another individual might make guesses rather than take the time to make sure. The best salespeople remember names, client and product information and quickly learn and retain new data. Those who must constantly hunt up pertinent material or rely on notes because they cannot trust their memories, waste time and money, and will lose sales.

A good memory requires mental focus. Anyone can learn how to develop this mental focus to improve memory. Imagine the pleasure of never having to say, 'What was your name again?'

Dave Farrow is the current holder of the Guiness World Record for memory. Find out more about his programs at www.memorywiz.com or call 1-877-676-3667 (1877 Mr. Memory)